Sunday, September 4, 2011
Ultimate Search Begins, Pulls Massive Crowd
The reality of poverty and the desperation of youths to escape its scourge came to the fore once again last week when tens of thousands of young Nigerians, most of them jobless, turned out for the regional selection exercise of this year’s edition of Gulder Ultimate Search in Abuja, Benin, Owerri and Lagos.
At the National Stadium in Surulere, venue of the Lagos regional exercise, some young men and women had to pass nights in open spaces in order to be screened early and possibly get selected to compete for the N7 million cash prize up for grabs. Aside from the money, whoever emerged winner of the contest will be entitled to a 2011 Luxury SUV and a N500,000 wardrobe allowance. He or she will also be inducted into what is known as the ‘Gulder Ultimate Search Hall of Fame’.
As a marketing gimmick, the Brand Manager of Gulder, Ita Bassey, described the massive crowd of youths at the screening venues as a reflection of the “popularity of GUS as Nigeria’s longest-running, 100 per cent local content, reality TV programme”... You may wish to know that this year’s edition of the show will parade 30 contestants, as against the usual 10 contestants.
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