THE MILLION DOLLAR BODY

Megan Fox, star of the Transformers, is pulling down a seven figure payday to model Armani underwear and jeans. Megan Fox will be the new face of Emporio Armani Underwear and Armani Jeans in 2010, the Milan based fashion house announced Wednesday.

Most endorsement deals pay celebrities from $500,000 to $2 million for an ad campaign that runs a year, and Fox will make toward the high end of the range, aperson familiar with the deal told The Associated Press. This person was not authorized to comment publicy and spoke on condition of anonymity.

The actress publicity team, managers and agents approached Armani several times over the years to build the relationship. She wore Armani outfits at red carpet events and met designer Giorgio Armani at an Armani Private fashion show in Paris this year.

MEGAN DENIED SETH A KISS

Seth Rogen says Megan fox once gave him the kiss off. In a tv interview, he recalled how they both appeared on the ABC late night show two years ago, and he was immediately struck when the Transformers stunner walked into his dressing room. Rogen said Fox was nervous because it was her first time on a talk show, so she asked him to sit with her while she was being interviewed. The actor said he was happy to obliged and figured he could even sneak in a quick smooch because "often the male guest takes it upon himself to plant a small kiss on the cheek of the female guests as they come out. I thought to myself, "When in my life will i ever get to this woman? Now's my chance!" Rogen explained. "So I tried to do it, and to my memory, she physically stopped me from doing it and basically rejected me on television."

ZACH TASTE LIKE A CUPCAKE

Megan Fox, star of the movie "Transformers: Revenge of the Fallen". She said in a recent interview at the convention on Thursday that they wouldn't be disappointed with this fall's "Jennifer's Body."

"I think this is the perfect fan base," she said. "It's a horror movie, it's a comedy, there's lot of blood, there's lot's of gore, there's lot of lesbian kissing. There's everything you could possibly hope for in one movie."

And while her character, a girl possessed by a demon is a literal man-eater, Megan said there's one real life guy she'd like to bite into.

"Zac Efron," she said. "I think he'd taste like a strawberry cupcake."

While she's got plenty of projects on her plate, she stars alongside Josh Brolin in the upcoming "Jonah Hex", which also did press at the convention- she weighed in rumors that she'd turned down a role in the next James Bond film.

"I would never pass on a franchise like that," she said, confirming the rumors was a false report . "Those are legendary, iconic movies. That's obviously something I would love to do."

HARRY POTTER SHATTERS SPIDERMAN'S RECORD

"Harry Potter and the Half Blood Prince" the 6th Harry Potter movie, enchanted movie goers as more than half of North America's total weekend ticket sales following its record mid week opening. Figures shows that the movie earned 79.4 million in the Friday to Sunday period, for a total haul of $159.6 million Wednesday, according to preliminary figures from box office tracker Exhibitor Relations. It earned $237 million from 84 foreign markets for a total of $396.6 million.

It shattered the record of "Spiderman 3" when it opened last 2007 with 381.7 million including foreign sales of $230.5 million.

But "Transformers: Revenge of the Fallen" still has the biggest opening so far with $200 million, $3.8 million short of breaking the record of the "Dark Knight".